Industrial Designer | Product Design, Packaging & Digital Touchpoints
As a designer, I work across physical products, digital experiences, and narrative-driven branding. I see design as a way to build bridges—between ideas and objects, brands and people, function and emotion.My goal is to craft cohesive stories that resonate across every touchpoint, helping products and brands find their place in the world.
Yefan is an industrial designer with a multidisciplinary practice bridging product, experience, and brand systems. Her work explores how design can transform abstract concerns—sustainability, culture, and ritual—into everyday interactions. With expertise across product design, packaging, and narrative-driven branding, she brings a holistic perspective to the way objects and stories connect with people.
She has led the design of projects such as Thermal Animals and Six Tea Aroma, cultivating a practice that balances innovation with cultural storytelling. Her passion lies in creating products that not only function, but also carry meaning and spark connection.
Yefan approaches design as a process of research, iteration, and storytelling. From sketching and prototyping to 3D visualization and brand communication, she bridges physical and digital touchpoints to craft cohesive design systems. She often collaborates with engineers, designers, and storytellers to align user needs with brand identity, ensuring that every detail contributes to a unified experience.
During her career, she has led projects spanning consumer goods, packaging, and lifestyle products—delivering solutions that integrate industrial design with brand strategy. Her way of working emphasizes clarity, empathy, and cross-disciplinary thinking.
Product Designer—iSpring Water Systems
Designed water filtration products and packaging, optimizing 30+ Amazon SKUs and digital assets to improve engagement and sales.
Industrial Designer—JHINC
Managed 20+ end-to-end design projects, from research and prototyping to supplier coordination and brand development.
Children’s Toy Buyer & Developer—MINISO
Developed 100+ new products weekly through trend analysis, factory collaboration, and standardized workflows.
Major International Awards
- Red Dot Award — 2025, Brands & Communication Design, Winner
- Indigo Design Award — 2025, Gold Winner in Virtual Reality (VR) Design
- Communication Arts Design Competition — 2025, Shortlist
- Paris Design Awards — 2024, Winner in Interactive Design
- Paris Design Awards — 2024, Winner in UX Design
- London Design Awards — 2024, Silver Winner
- New York Product Design Award — 2024, Silver Winner
- IDA Design Awards — 2024, Gold Winner in Advertising/Promotion (Other Advertising Graphics)
- IDA Design Awards — 2024, Gold Winner in Multimedia Interface Design
- IDA Design Awards — 2021, Silver Winner in Outdoor & Exercise Equipment (Bicycle & Accessories)
Academic & Early Recognition
- 2023 Outstanding Academic Achievement (SCAD)
- First Prize, Graduation Design Works of Undergraduates (SCUT)
- Award of Excellence, 5th Baili Cup Office Furniture Creative Desig
Savannah College of Art and Design— MFA, Industrial & Product Design
Recognized with the 2023 Outstanding Academic Achievement Award.
South China University of Technology — BFA, Product Design
Awarded First Prize for Undergraduate Graduation Design Works.
